Write-down of Historical Investment

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5th February 2020

After receiving financial advice, Ayima’s board has today taken the decision to
write-down the value of an historical investment. In 2015, Ayima invested in the
development of Tootsa MacGinty Limited, an ecommerce start-up, and has
contributed marketing and administrative support each year since. However,
recent trading and a general downturn in the retail sector has indicated that
the business is no longer a viable investment.

The balance-sheet value of the investment before the write-down was SEK
5,930,801. Ayima’s board has decided that the value of the investment and loan
account should be reduced to zero as of 31 December 2019. The resulting balance
sheet adjustment will contribute an extraordinary item to the Profit and Loss
statement for Q4/FY 2019 and result in a worsening of the predicted after-tax

The investment in Tootsa MacGinty Limited was historical and in no way affects
current trading or performance. Ayima Group AB currently holds no other
investments in 3[rd] party companies.

Current expectations for trading performance are still in line with the
notification to the market issued on 23 October, 2019. It is expected that the
Q4 result will show a decline from the previous quarter, however Ayima’s
exceptionally strong sales performance will drive a turnaround and eventual
return to profitability in Q1-Q2, 2020.

For further Information:
CEO/VD Michael Jacobson
+44-20 7148 5974

About Ayima

Originally founded in 2007, Ayima is a digital marketing agency with around 150
employees across its offices in London, New York, San Francisco,Stockholm and
Vancouver. Ayima have created a number of market-leading software tools that are
used in by clients and agencies around the world, including ‘Updatable’,
‘Redirect Path’, ‘Page Insights’, ‘Pulse’ and ‘Appotate’.

Ayima (https://www.ayima.com) is listed at Nasdaq First North under the “Ayima
B” ticker. Certified Adviser is:

Eminova Fondkommission AB

+46 (0)8 – 684 211 00,

[email protected]

This information is insider information that Ayima Group AB is obliged to make
public pursuant to the EU Market Abuse Regulation. The information was submitted
for publication, through the agency of the contact person set out above, on 5
February 2020

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