Independent Valuation Report – Ayima Group AB

Reading time: 1 minute
12th March 2024

In regards to the takeover offer from White Pearl Group, Ayima has appointed an Independent Bid Committee to commission an Independent Valuation Report in accordance with the rules concerning takeovers on Nasdaq First North.

In Summary, the report, authored by Placing Valuation, concludes:

“Based on our analyses and value considerations, Placing considers the Offer Price offered 0.6 WPTG shares per Ayima share (totaling to approximately 20.7 mSEK ) to be fair from a financial point of view. This conclusion is based on the following considerations:

  • The Offer is within the value range resulting from the application of different valuation methods
  • The offer represents a significant premium compared to the public trading in Ayima prior to the announcement of the offer
  • The offer is within the valuation range of the trading multiples valuation”

The Ayima Independent Bid Committee accepts the conclusions of the report and advises Ayima shareholders to accept the offer of 0.6 WPTG shares for each Ayima share as per the terms of the offer.

The full report is attached to the Press Release and is also available to download at

For further Information:
Michelle Dempsey

Independent Valuation Committee
+44-20 7148 5974

About Ayima

Originally founded in 2007, Ayima is a digital marketing agency with around 150 employees across its offices in London, New York, San Francisco, Stockholm and Vancouver. Ayima have created a number of market-leading software tools that are used in by clients and agencies around the world, including, ‘Redirect Path’, ‘Page Insights’, ‘Pulse’ and ‘Appotate’. 

Ayima is listed at Nasdaq First North under the “Ayima B” ticker. Certified Advisor is:

Swedish North Point Securities AB

+46 (0)8-29 11 77,

[email protected]

This information is insider information that Ayima Group AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on January 20, 2024

Written By Ayima
Asset 1 Asset 1 Asset 3