Ayima Group to Acquire Leading UK Digital Content Agency

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9th January 2024

Ayima today announced that it has signed a letter of intent (LOI) to acquire 100% of the share capital of a leading UK-based Digital Content Marketing Agency, UK Linkology Group (“Linkology”).  

The initial purchase price agreed is GBP 3.5 million (approx. SEK 45 million). Linkology showed an EBITDA for the Financial Year ended 31 October 2023 of approx. SEK 17.5 million from Revenue of approx. SEK 57.5 million. The acquisition also contains provisions for an earn-out that will provide strong incentive for profit growth in the following 24 months.

The acquisition is the result of a long negotiation between the parties and marks a transformational moment for Ayima Group, with a strategic pivot towards a target client base of smaller, more agile companies. Linkology has experienced a rapid growth in recent years to become a leader in its field with over 300 active clients, both small and large. The deal will provide the group with a wealth of cross-selling and growth opportunities, access to AI-enabled technology, significant cost efficiencies and strong cash flows. 

The initial consideration will be paid with a combination of cash and shares and completion is dependent on suitable financing arrangements being achieved, along with thorough due diligence oversight.

The acquisition is expected to be completed by 31 March 2024 and further information will be released when it becomes available.

For further Information:
CEO/VD Michael Jacobson
+44-20 7148 5974

About Ayima

Originally founded in 2007, Ayima is a digital marketing agency with around 150 employees across its offices in London, New York, San Francisco,Stockholm and Vancouver. Ayima have created a number of market-leading software tools that are used in by clients and agencies around the world, including ‘Updatable’, ‘Redirect Path’, ‘Page Insights’, ‘Pulse’ and ‘Appotate’. 

Ayima is listed at Nasdaq First North under the “Ayima B” ticker. Certified Adviser is Northpoint Securities www.northpointsec.com.

This information is insider information that Ayima Group AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on January 9, 2024

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